The leading French-speaking media dedicated to Product Marketing. Where PMMs, PMs and Marketers from all level of seniority get inspired from concrete experiences, methodologies shared by the community. In order to progress and apply best practices in their daily work. 👊

<aside> 🚀 Increase brand awareness and foster qualified leads.

Establish yourself as a leader in front of the Product Marketing audience in France.

Become a partner!

</aside>

I am a woman in Tech specialized in Product Marketing.

Today I am

• PMM Lead at Decathlon for **Decathlon Outdoor app**
• Founder of 1st PMM podcast in French, Product Marketing Stories (2023)
• Speaker to democratize Product Marketing

👉**+5K** followers on Linkedin

👉**#1** Product Marketing Podcast listened (p.31) 🇫🇷

👉**+15K** total listenings - **1K - 1,5k/**month 🇫🇷

👉Top 5 Apple Podcast Marketing Category 🇫🇷

1. Product Marketing Stories deep dive 🔎

<aside> 💡 The mission: Make Product Marketing discipline accessible and understandable to the French Tech Ecosystem.

</aside>

1.1 Podcast attributes

• Format : ****

  • 90% are short & actionable interviews : 30-45min
  • 10% are solo episodes: 10min

• Guests :

  • 90%: Product Marketers: VP, Head-of, Senior & freelance
  • 10%: CEO, CMO, CPO

• Frequency :

  • 4 episodes/month (2 interviews + extract or special editions in between)

• Platforms available :

  • All audio platforms
  • Youtube

1.2 Topics covered

+80 episodes live

PMM fundamentals

• Positioning
• Go-to-Market
• Be 1st PMM
• Pricing

Career topics

• Transition from PM to PMM
• Create & Scale a PMM team
• Become a freelance PMM

PMM high-level thoughts

• Practice PMM in Corporate & Retail
• The Role of Product Marketing in B2B
• Differences vs. the US.

2. Audience Profile 👥

Get in contact with the audience you want to target

🗓️ AGE

28-34 yo: 49%

35-44: 24%

23-27: 19%

🚻 GENDER

Female: 55%

Male: 40%

Other: : 5%

🗼 LOCATION

France: 85%

Paris: 42%

💼 INDUSTRY

B2B: 60%

🏢 TYPE

Scale-up: 30%

Start-up: 22%

SME: 22%

Sophie the beginner (29%)

Willing to learn basics and best practices to succeed in a 1st PMM role.

Needs: Get concrete methods and educational content.

Role: Associate or Aspiring PMM, career transitioning

Chloe the learning enthousiast (47%)

Willing to improve her PMM skills to progress in her career and stand-out

Needs: Access practical advices, hear stories from peers about their PMM journeys.

Role: Senior/Lead PMM, PM, freelance

Alex the strategist (24%)

Willing to strengthen the PMM function in his org and get high-level strategies.

Needs: Understand how companies have integrated it successfully and the challenges they’ve faced.

Role: Director/VP/Head of PMM, CPO, CMO